Marxism

New Innovations in Business Fields

The term ‘uberisation’ has been coined to describe the phenomenon of new innovations in business fields. For instance, Uber combines the sharing economy, leveraging the power of geolocation and freelance workers to help people and businesses reach their destination. Other examples include companies that turn food waste into new products, such as the Spare Food Co.; Loomia, a company that integrates technology into wearable fabrics; and Dyson, which has expanded into hand dryers. Other recent examples of new innovations in business fields include Apple’s iPhone, Amazon’s robots in its warehouses, and the iPad. Aside from these examples, other notable examples include Apple’s smartphone, Amazon’s use of robotics in its warehouses, and Chase Bank’s mobile check deposit service. Additionally, Rent the Runway has introduced subscription services for designer clothing and accessories.

Business innovation occurs when businesses take stock of market changes, and then apply that information to change the way they do business. Often, these businesses use this information to make strategic changes, or to motivate internal employees to innovate. They may build similar products to those offered by upstarts, buy similar products from other companies in the industry, or partner with the upstarts to develop a new product or service. Often, new innovations in business fields are the result of making existing processes and products more efficient, less costly, and more sustainable. These innovations make businesses more agile and responsive to changes in the marketplace.

Disruptive innovations, on the other hand, often create an entirely new value chain by presenting a compelling alternative to existing products or services. These innovations can disrupt a market by redefining existing rules and processes. For example, Google’s Android operating system has disrupted Microsoft and Apple’s mobile phone business models by offering a completely free and innovative alternative to consumers. In such a scenario, the innovation would be able to rapidly scale and eventually disrupt the entire market.

Today, the digital age has given birth to unprecedented growth. The world now contains over 90% of the world’s total data. Hundreds of new websites are launched every minute. In this rapidly evolving environment, people who cannot keep pace with these innovations will soon go out of business. Business innovation occurs on both the organizational and individual levels, and several organizations track total innovation in different countries. The digital age demands that established organizations adapt and stay relevant.

The first type of innovation is product performance, which most closely resembles the traditional definition of innovation. With product performance, companies seek to add value to their product line. The next category is product system, which has no single product, but revolves around a group of complementary products or services. These can enhance the core product. It is important to distinguish product performance and product system innovations from one another. The former is more popular and is often the focus of innovation.